Trade Show Marketing

The Big 4 Hunt

Theming an event for big brand exposure.

Each year Cox Business exhibits at EXPOsure, Wichita’s largest business-to-business trade show.

For this event, we created a unique theme to set them apart from other businesses — the Cox Business Big 4 Hunt. Based on Big 5 Game hunting in Africa, the Big 4 Hunt was safari themed, highlighting the four services as game for customers to “hunt.”

For further attendee engagement, upon entering the event, each person was given branded materials and an arrow that encouraged them to visit the Cox Business booth. There, attendees had the opportunity to win cash and prizes by throwing the arrows at a branded Big 4 Game target.

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