Community Bank Marketing

A New Day in Banking

Positioning a financial brand for growth.

When Andover State Bank approached us, they were much like other hometown banks. Held in high regard, they were providing real solutions for a prospering community. But this 100-year-old bank decided to not look its age.

An organic mark was developed in bright, warm hues. Our creative experience was enlisted to help to convey growth and welcome its patrons. We knew that this color scheme and clean design would welcome all at a glance. Distinctly positioned, Andover State Bank was ready for all good things to come.

One of the most frequent impressions of a bank’s brand doesn’t have to play a mundane role. There is a special thought process that goes into working with a creative agency over a banking marketing agency working off of a recycled template. Andover State Bank requested identity collateral that not only worked smartly together but exuded happiness and was a pleasure to share.

jajo-andoverstatebank-casestudy-1jajo-andoverstatebank-casestudy-2 jajo-andoverstatebank-casestudy-3 jajo-andoverstatebank-casestudy-4 jajo-andoverstatebank-casestudy-5

Standing out in the haze.

Awareness and accessibility are paramount for a financial institution, whether it’s through online marketing or from the street. Andover State Bank’s curbside appeal is as functional as it is beautiful — projecting youthful energy like a beacon.


Optimization of the Digital Experience

The final step was to adapt Andover State Bank’s new brand to the digital landscape by building a  responsive website design to mirror the bank’s flexible ways of doing business. The new website leans heavily on neighborly messaging and relatable imagery, offering a more authentic take on the digital banking experience than most competitors.

jajo-andoverstatebank-casestudy-7 jajo-andoverstatebank-casestudy-8

Whether you have a single branch or dozens, let’s chat and explore how our community bank marketing services can make a difference.

Share this: