How Financial Services Branding Agencies Can Create A New Day In Banking

Positioning a financial brand for growth.

When Andover State Bank approached us, they were much like other hometown banks. Held in high regard, they were providing real solutions for a prospering community. But this 100-year-old bank decided to not look its age. Bank advertisement can typically get consumers and agencies lost in the numbers too fast, we took a different approach.

Community Bank Marketing Services For Today’s Customer Experience

An organic mark was developed in bright, warm hues. Our creative experience was enlisted to help to convey growth and welcome its patrons. We knew that this color scheme and clean design would welcome all at a glance. Distinctly positioned, Andover State Bank was ready for all good things to come.

One of the most frequent impressions of a bank’s brand doesn’t have to play a mundane role. There is a special thought process that goes into working with a creative agency over a banking marketing agency working off of a recycled template. Andover State Bank requested identity collateral that not only worked smartly together but exuded happiness and was a pleasure to share.

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Standing out in the haze.

Awareness and accessibility are paramount for a financial institution, whether it’s online or on the street. Andover State Bank’s curbside appeal is as functional as it is beautiful — projecting youthful energy like a beacon.

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Optimization of the Digital Experience.

To adapt Andover State Bank’s new brand to a digital landscape, a responsive website that reflects the bank’s amicable persona was developed. The new website leans heavily on neighborly messaging and relatable imagery, offering a more authentic take on the digital banking experience than most competitors.

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