It doesn’t always take impactful marketing by a real estate advertising agency to attract offers. In todays market when considering the climate of sellers a multimillion-dollar land deal requires building a relationship. Our instincts drew us to focus more on what prospects pictured for their lifestyle and how to display the charm in rustic country living. In order to build our campaign off a promotional centerpiece we created a gift box tailored to potential buyers. Unpacking it revealed the opportunity of a lifetime. Now for sale: 2,000 acres of pure rustic paradise.
Hooray Ranch offered plenty of eye candy that would stand out in a real estate brochure. But its legacy was marketing gold. For years, people had flocked there in droves to experience a hunting culture trimmed with luxurious amenities, exquisite panoramas, and human connections. The owners called it the Hooray Experience, and it was the best selling point we could ever ask for. The question was, “How can we package this experience for potential buyers?”
An offering this exclusive comes with a limited number of prospects. As an experienced firm in real estate, we knew a personalized appraoch was important. created a highly customized promotional package to attract their attention. Each one featured a gift box and companion microsite, made-to-order as prospects emerged. When the seller notified us about a lead, we quickly sourced, assembled, and personalized all the materials to deliver a fast turnaround.
Packaging a Legacy
The gift box’s exterior was crafted from distressed wood and adorned with decorative hardware. Branding was wood-burned into the top and a customized nameplate was prepared for each recipient. We decided it would be affixed to the underside of the lid.
There was much to unpack, starting with a genuine leather portfolio containing printed materials. Beneath that was a video brochure, followed by an assortment of souvenirs from the ranch. These tokens symbolized a successful hunt and the celebration that follows. Fully assembled, each box delivered approximately 12 pounds’ worth of property promotion.
More Than Real Estate Marketing Services, We Build Partnerships With Buyers
Multimillion-dollar properties can spend years on the market. Our brand of real estate advertising helps close the deal by getting the word out to the right audiences. Jajo is known for innovative marketing tactics and with our support the ranch sold in a little over six months. Advertising agencies specializing in real estate may specialize in specific tactics but integrated marketing tactics create special experiences for buyers.
Print and Digital Marketing Working Together
The box also contained a personalized URL for a private landing page, where users could discover more photos and get the nitty-gritty details. The combination of physical and digital marketing services provided a variety of engaging avenues for discovering the property’s story. Prime real estate marketing services have to make a connection, not just get attention.
We are experienced real estate marketers who help clients on the hunt for success. Whether you are looking to focus on your firm’s brand or connect with potential buyers, we work in a way that sets you apart. Jajo has the know-how and capability to handle integrated real estate marketing campaigns.