It doesn’t always take impactful marketing by a real estate advertising agency to attract offers. Still, even in a seller’s market, a multimillion-dollar land deal can benefit from building memorable relationships. Our instincts for Hooray Ranch drew us to focus on what prospects pictured for their lifestyle and how to display the charm of rustic country living. We began the pitch by creating a promotional centerpiece tailored to the potential buyers. Unpacking it revealed the opportunity of a lifetime. Now for sale: 2,000 acres of pure rustic paradise.
The property offered plenty of eye candy that would stand out in a real estate brochure. But its legacy was marketing gold. For years, people had flocked there in droves to experience a hunting culture trimmed with luxurious amenities, exquisite panoramas, and human connections. The owners called it the Hooray Experience, and it was the best selling point we could ever ask for. The question was, “How can we package this experience for potential buyers?”
An offering this exclusive comes with a limited number of prospects. As an experienced firm in real estate, we knew a personalized approach was essential to establishing the level of intrigue we were after. Each highly-customized promotional package featured a gift box and companion microsite, made-to-order as prospects emerged. When a lead was generated, we quickly sourced, assembled, and personalized all the materials to deliver a fast turnaround.
Packaging a Legacy
The gift box’s exterior was crafted from distressed wood and adorned with decorative hardware. Branding was wood-burned into the top and a customized nameplate was prepared for each recipient. We decided it would be affixed to the underside of the lid.
There was much to unpack, starting with a genuine leather portfolio containing printed materials. Beneath that was a video brochure, followed by an assortment of souvenirs from the ranch. These tokens symbolized a successful hunt and the celebration that follows. Fully assembled, each box delivered approximately 12 pounds’ worth of property promotion.
Print and Digital Marketing Working Together
The box also contained a personalized URL (PURL) for a private landing page, where users could discover more photos and get the nitty-gritty details. The combination of physical and online marketing services provided a variety of engaging avenues for uncovering the property’s story.
We offer a Real Estate Marketing Partnership
Multimillion-dollar properties can spend years on the market. Our real estate promotional strategy helped close the deal by getting the word out to the right audiences. Jajo is known for innovative experiences. With our support, the next ranch that sells could be yours. We are experienced real estate marketers who help clients on the hunt for success. Contact us, today!