Google has, yet again, pulled a card from their sleeve. This April, the search engine dynasty launched a new strategy, pressuring digitally outdated companies to upgrade their websites for a more user-friendly experience. A new algorithm was introduced, which more favorably ranks responsive websites on all Google mobile search results. A smart way to reward businesses who put extra work into adapting their websites to an ever-growing mobile world, while encouraging those who haven’t yet adapted to new web technologies and practices.

So, what does all this really mean for you and your website? For web users searching for you or your industry, optimizing your site will provide them with easier navigation, better visualization and higher-quality content – no more tapping, zooming or unplayable media. For your business, this mobile-friendly implementation avoids the decrease of traffic from Google search results and mobile-user frustrations while navigating dated websites. And nobody likes frustrated customers.

For roughly three years now, we’ve taken special care to assure all Jajo-created websites are easily accessible on desktops and mobile devices, with responsive design and mobile-friendly framework. Many of our clients have already implemented such changes, and some are working toward mobile friendliness due to the new Google regulations. These websites not only perform better on mobile devices, but also benefit from more favorable rankings when users search for their products and services.

Is your site up to Google’s new standards? Take the first step to improving your web presence by checking to see if your site passes the Mobile-Friendly Test and the Mobile Usability report in Webmaster Tools.