The Covid-19 pandemic has impacted the lives of billions around the globe including families, relationships, and businesses both small and large. We’ve all had to learn ways to adapt in order to move forward with our everyday routines. It’s been incredible to watch the creative ways communities have banded together to help each other through difficult times. In cities like New York, people celebrate their front-line workers by heading to their patios to let out a loud cheer. Across the Atlantic in Italy, residents head out to their balconies to sing together. Showing off their amazing voices and making us all jealous that every household in our country doesn’t have balconies. Right here in Downtown St. Louis, every evening at 8:00 PM people living in the lofts near Washington Avenue let out a loud howl.
Rolling with the Changes
We’ve seen a massive spike in online shopping and food delivery services. We have also seen this pandemic be detrimental to brick-and-mortar shops. Not only have small mom-and-pop shops been affected, but according to Business Insider even the larger retail chains such as Chico’s, Pier 1 Imports, Gamestop, etc. have been majorly affected. The world is changing as we know it and we’re left wondering if/when things will return to “normal”.
As companies adapt to this almost virtual new world, technology companies have become vital. Zoom Video Communications software has been essential in continuing business meetings while maintaining social distancing orders. Social media has continued to grow while helping keep people entertained and in the know. With so many people at home and the lingering question of when things will return to normal, now is the perfect time to adapt your business advertising tactics to reach the growing number of people on social media. But what platform is the best for you to get the most out of your ad spend and increase ROI?
Why you Should be Using LinkedIn for Social Media Advertising
Facebook, Instagram, Snapchat and now even newcomers like Tik-Tok dominate a huge social market share. While LinkedIn is often the forgotten sibling of the major social media networks. People may not realize LinkedIn has more than 690 million professional members. Their members are in 200 countries worldwide. LinkedIn members are actively engaged in the B2B space. Such a strong and active business-focused audience makes social media advertising on LinkedIn perfect to market to other businesses and get better-qualified B2B leads and sales. If that’s not enough convincing to add LinkedIn ads to your digital marketing strategy then maybe these additional reasons will change your mind.
1. Exclusive B2B Audience Targeting
LinkedIn ads allow you to narrow down your audience to ensure your ads are being viewed by the right people at the right time. When building your target audience, you can add specific attributes of professionals you want your ad to reach. Likewise, you can even specify which attributes you want to exclude from your audience. This will exclude ads from showing to non-relevant industries. This granularity sets LinkedIn apart where you can easily define the nitty-gritty down to specific industries and job titles. For example, if your target audience is medical professionals, then you can break your audience down into people who work for specific hospitals, with a medical degree, and a job title as a doctor.
2. Engaging Ad Formats
LinkedIn ads offer multiple different ad formats. This is so advertisers can reach the right decision-makers with the most engaging content. This is great for allowing the advertiser to optimize their ads to ensure budget dollars are being spent on the best-performing ad format. Sponsored content will show up in the news feed while InMail content will show up in the user’s inbox.
3. Quality Leads and Lead Generation Forms
80% of all B2B leads from social media are generated through LinkedIn. In business marketing, it’s much more important to reach the correct decision-maker. There are fewer decision-makers and their decision-making generally takes a longer period of time. This is why it’s so important to make a great first impression.
Lead Generation forms are a great way to get quality leads through LinkedIn. They don’t require the customer to navigate to a landing page. The forms are generated directly through LinkedIn and most of the data is extracted from the user’s profile. This leaves minimal items for the lead to fill out manually. The process is made simple for the potential customer and eliminates steps that could deter leads from completing the form.
LinkedIn provides a very unique and business-focused audience. This is why it’s the perfect place to find qualified B2B leads. With the world changing seemingly overnight, now is the perfect time to implement these strategies. By targeting the correct audience, optimizing ads and bid strategies, and testing ads regularly you’ll be setting your campaigns up for success.
If you have any questions regarding business marketing, please contact our team. We would love to hear more about your goals and how we can assist with your advertising needs. To learn more about picking the right agency for your marketing needs, here are some tips.