Superior Air Parts Inc., the world’s leading manufacturer of FAA-approved replacement parts for Lycoming and Continental engines, has selected Jajo Inc. to act as its strategic partner in an upcoming corporate rebranding project.

“To be chosen to play such a pivotal role in the future of a company like Superior Air Parts is an incredible honor,” said Steve Randa, Jajo managing partner. “Beyond that, it’s always exciting when you’re asked to sit at the table and lend a hand in building something that will last for decades.”

The project comes at a critical time for Superior Air Parts who is looking to regain customer confidence and ease concerns following the Dallas-based company’s financial difficulty and recent purchase by foreign investors.

“Our goal is to reintroduce Superior Air Parts to the market while at the same time reassuring customers that it’s the same company they’ve known and trusted for years,” said Randa.

The full scope is expected to reach completion by close of 2010.