Kansas- and Missouri-based integrated marketing agency, Jajo, announces its new partnership with Lycoming Engines, the global powerhouse of General Aviation OEM engines.

Acting as Lycoming’s strategic partner, Jajo’s initial focus is the development of new branding to reinforce the company’s position as the industry’s leading engine manufacturer. The branding will focus on the global status of Lycoming as the world’s trusted engine of choice.

Further efforts include all future marketing and advertising initiatives for Lycoming. Jajo has over a decade of experience marketing for the aviation industry. Among some of their clients are Textron Aviation, GlobalParts.aero, Hartzell Engine Technologies, and Mid-Continent Instruments and Avionics.

Lycoming’s new branding launches at EAA AirVenture Oshkosh on July 20, 2015.

About Lycoming

Lycoming Engines specializes in engineering, manufacture, service and support of piston aircraft engines. With a factory in Williamsport, Pennsylvania, Lycoming piston engines power more than half of the world’s general aviation fleet – both rotary-wing and fixed-wing and also provides engines for 44 military training schools and other specialized applications. Lycoming Engines is an operating division of Avco Corporation. More information is available at www.lycoming.com.