Andover State Bank(ASB) and Jajo have collaborated to create a memorable 100-year anniversary campaign for the community bank.
Maintaining ASB’s classic, easygoing voice, Jajo developed a campaign based around the process of growth over the years. A microsite was developed to highlight the story of the bank throughout the decades since opening in 1916, and is broken into quarterly chapters, which are released every few months to continuously drive customers to the site year-round. The site touches on significant events and transformation within the bank’s history. Other campaign tactics include interactive in-branch signage, event planning, print and digital advertising, and a social media push to the site.
The site is live and can be viewed at 100yearsofASB.com.