Welcome to “Jajomie Spotlight,” where we periodically highlight the people who make Jajo tick. For this first round, we’re featuring the steady hand of Andrew Timme. His custom-illustrated business cards are a hit in the office. Join us as we dig deep into the mind of this designer and master of sketch.
As a kid, I used to read the comic strips in the paper every day. The ones that stick out in my memory were the instances where the artist made me laugh with a single image and a few words. It wasn’t a conscious decision, but I think that’s what I ended up trying to do with most of my illustrations. Goofy little situations. But some of them are also sketches of a pet or a scene from a movie I like.
Do you incorporate sketching into your workflow, and is your approach different for clients vs. yourself?
Sketching is part of almost every project, but in a very different way. Usually the first step is messy and quick. It’s about trying to get the idea out there so we can decide if it’s worth pursuing. When I sketch for myself, I’m trying to develop a certain style, and it’s just fun.
The illustrations seem to give a new meaning to the words “Build believers.” Did the blank space inspire you to expand on that?
I do remember thinking the business card looked like a blank canvas. They’ve got this clean and sleek look that is great in a professional, business sense, but as my desk setup would probably indicate, I like to fill up the negative space. I guess I saw this empty space on the card as a sort of creative invitation, and I decided to build something with it.
What’s your favorite thing about being a designer?
I’ve always liked the idea that there are more ways to communicate than simply talking. It started as sketching random pictures as a kid, but the more I do it, the more I’m fascinated by sharing an emotion with someone without saying a word. Whether you’re creating music, stories or art, it’s all about making somebody else feel something. The fact that there is a way to make a living doing that is awesome.