Imagine that you have a nice car. Not necessarily a sports car, but something modern and fun to drive. Most of your neighbors also have nice vehicles, but a few still roll around in rusted out gas-guzzlers from a bygone era. What if they could trade in their clunkers for something new? What if awesome new cars with great safety features, fast engines and roomy interiors were free for everyone?

This is the current state of the Internet. Lots and lots of people are still rolling around in clunky old browsers, unaware they could very easily upgrade to something significantly better at no cost.

Holding onto that old browser is bad for a number of reasons:

  • Viruses and malware can more easily exploit older browsers
  • They’re slow and susceptible to frequent crashes
  • Poor memory allocation may bog down your computer
  • Newer sites may not function or display correctly

As web technologies improve, older browsers will inevitably fail. Even this website relies on technologies that didn’t exist more than a couple years ago. Continued improvements allow developers and designers to build more while cutting down on code and bloat, but only if the majority of Internet users have the right tools.

Change is frequent and relentless, but not unfounded. The biggest players in the industry get together to address concerns and revise standards every few years. When they come to an agreement, the World Wide Web Consortium (W3C) releases their latest specifications. Various companies such as Microsoft, Mozilla and Google quickly patch these updates into their browsers.

The latest offerings typically have automatic updating built in, but for those who are still rockin’ an antique browser, upgrading is easy. As easy as visiting a website and running an installer. You just have to decide which browser you like best.

A faster, safer and more beautiful Internet experience awaits. Make it yours.