What do yoga and produce bins have in common? What about window-shopping and your inner weirdo? Throw everyone’s favorite color in the mix (it’s blue, BTW), and what do you get? On the face of it, at least, there is nothing. These disparate ideas have no common thread. Start to peel back the layers, however, and it becomes apparent that each has a subtle, but important, influence on our behavior.
Here are five unique articles that shed a bit of light on how each of us work. Hopefully you gain some insight into the nature of yourself, your peers and even your clients. Sometimes the subtlest of things make a big impact.
Posted on Medium, this article asks “How do you build a product that engages a user quickly enough to engage them over time?” Book covers, window dressings, elevator pitches, websites, even pop songs aim to do it. With some consideration of the human condition it becomes much easier to get noticed and start a meaningful conversation.
Mindfulness has been creeping into the mainstream workplace for some time now. Certainly it has popped up in your Twitter feed a time or two over the past few years. If it has slipped by you, however, this article is likely the biggest example you will find on the impact of a personal practice. Steve Jobs, who truly desired to “make a dent in the universe”, is reported to have downloaded only one book to his iPad. That book is Autobiography of a Yogi by Paramahansa Yogananda. This is for those who desire to reveal more about their own potential in life and business.
When it comes to branding, the color blue is a classic case of too much of a good thing. Social media, sports teams, Fortune 500 companies — it’s everywhere. Choosing a color to represent your company or organization might seem harmless, but the stakes may be higher than you realize. The examples here speak for themselves. If you’re feeling blue it could be time for a change.
Were you conscious of the decisions you made at breakfast today? Nautilus, a big-picture science magazine, recently published an excellently written and thought-provoking article about how the color of food drives our anticipation and experiences. Sure, it’s about food, but with a little imagination these ideas can easily be applied to others areas such as branding. Consider the snap judgments people make when first laying eyes on your brand. Make sure you have some time set aside for this lengthy read.
You’re weird. Get over it. Here, James Victore makes a matter-of-fact case for embracing your true, authentic self and letting whatever that oddity is seep into your work. He proclaims, “After all, if your work appeals to everyone, it moves no one.” So, put out something original, and the world may thank you for it.